PLL was established with a focus on addressing issues of sustainable consumption and environmental and social justice. It soon attracted others who wished to create and promote strategies that secured environmental and social justice in a rapidly transforming India.
We believe that it is increasingly critical to work directly with the poor and marginal communities in India and form new kinds of partnerships to move us closer to our vision of an environmentally and socially just world. Our grassroots experience informs all of our work, right up to advocating for better policy at the state and central level.
India, along with most of the developing world, is undergoing an extraordinary transformation, driven by both globalization and urbanization. Despite its role as a key player in world affairs, India is home to 300 million people who live on less than a dollar a day. A special characteristic of the urban Indian dynamic is the informal sector that provides essential services that run the city. Given that waste, along with water and energy, are the vital markers of urban viability, PLL used this as an entry point into the arena of sustainability. We, therefore, work with hundreds of thousands of informal sector waste-recyclers: waste pickers, waste buyers and waste reprocessors. They ultimately carry the burden of providing critical recycling services to major cities in India, where consumption generates tons of waste every day.